Mabel Teo is a Director at Designete.net a one- stop digital creative agency that is established by a team of experts specializing in all aspects of digital marketing and technology. Designete.net is established with the passion to help its clients manage their brands holistically thereby offering services ranging from registering a domain name, setting up a website, e-commerce store, and blogs to SEO, email marketing and much more! Designete offers highly customized services to its esteemed clients across Asia and US thereby working with industry leaders in the fashion, lifestyle, tourism and Food & beverages industries. Aside, she is also Vice President at Miss Chase, a fashion production house backed by the Big Data Solution.
Mabel is an internationally acclaimed fashion expert with nearly 2 decades of professional experience in the fashion industry. Mabel started her career in the fashion industry in 1993 when she was employed by Cotton Incorporated as an assistant. Because of her fascinating and exquisite performance, in 1996 she was promoted to the position of the Fashion Manager, S.E. Asia. As the Fashion Manager, she engaged in extensive business traveling in S.E. Asia and US and in the process conducted fashion research and spoke extensively on color and fabric trend forecasts in the region, reporting to the New York Fashion Department and International headquarters at NC, USA.
In 2005, Mabel was elevated to the position of the Executive Accounts Manager, with the responsibility of spearheading the company’s global product marketing efforts that were instrumental in influencing key global sourcing companies. At this time, Mabel was exposed to more in–depth businesses; global trade and sourcing businesses for key US retailers leading to her extensive business traveling in S.E. Asia and US. She supervised and coordinated major trade shows, conferences and seminars such as Hong Kong Fashion Week & Interstoff Asia. She also had an outstanding track record in managing regional key accounts, and working with companies such as GAP, Polo Ralph Lauren, Liz Claiborne, Levi’s, Li & Fung, Kenneth Cole, Tommy Hilfiger, Land’s End, and many more;
In 2008, Mabel moved on to a teaching career at Raffles College of Higher Education where she became the Programme Leader/Lecturer for Fashion Marketing and Management. During this programme she majored on Brand Management, E-Marketing and Consultation which equipped her with rich experience in these areas leading to the establishment of Designete. As the programme leader, she enriched students’ knowledge and enhanced their learning experience through winning industry competitions like the Nike Spring/Summer 2010 Stylist Challenge. She also initiated collaborations with industry partners such as Les Affaires, Jeyson Brunsdon, Anne Tyler, The Singapore Shawl, Textile and Fashion Federation of Singapore (TaFf), Island Shop, Bodynits International, Crocodile Singapore, and many more.
In 2012, Mabel moved on to take on the role of the Project Manager cum business and marketing consultant at the Textile and Fashion Federation of Singapore (TaFf) where she spearheaded Designers Work Attachment projects, matching upcoming young designers with mentors in homegrown fashion houses. She organized and assisted key fashion events including members’ networking, Asia Fashion Conference (AFF), Audi Star Creation, Asia Fashion Summit, and many more. She additionally took on a role at the TaFf Training Centre where she spearheaded industry projects with major local businesses such as Singtel, Paragon, JEM Mall, and others.
Having acquired all the necessary experience especially in all aspects of digital marketing and technology, coupled with the passion to be at the forefront, and assist businesses to leverage on digital platform; Mabel decided to leave TaFf to set up designete.net. In 2014, Mabel in collaboration with a team of talented professionals in digital marketing and technology established designete.net with the mission of helping businesses grow by always providing them online marketing solutions, and helping them drive more traffic to their website from search engines.
Mabel has a Bachelor of Science in Business and Management Studies with option in Marketing obtained from the University of Bradford, UK as well as a Diploma in Fashion and Designing obtained from the Lasalle International Fashion School Montreal.