Incorporated in 1983, Prestige Group of Companies specialises in distributing renowned international designers’ fragrances and beauty products. Prestige assists principals in launching, penetrating and managing their products in the Southeast Asia region.
To begin with the project, Prestige had neither a corporate website nor recent corporate brochures to speak of their expertise and experience as the leader in the industry. They are looking to establish a corporate brand identity that speaks of their leadership and global heritage as a leading luxury fragrance house. The objective for the online presence is to communicate effectively to potential brands, stakeholders in luxurious sector and to finally establish overall corporate branding.
Thus, we started the process of doing full branding for the corporate website. Designete conducted several more meetings with Prestige, as well as researching each of the brands under their house.
The high end renowned luxury brands have distinctive characteristic with highly visibly stunning images with minimum colours. Prestige aims to have a creative corporate image to house these brands.
Design proposed the direction of a bespoke soft elegant approach with intricate fonts and layout. Editorial images along with overall concept were proposed for overall corporate branding. We then strategize the corporate information along with the company operation styles.
CORPORATE BRAND IDENTITY > EDITORIAL IMAGES > WEB DESIGN & DEVELOPMENT > LOGO REVISION > WEB HOSTING > DATA ENTRY > MAINTENANCE
PSD > HTML > CONTENT MANAGEMENT WEBSITE > RESPSONSIVE TO FIT ALL COMPUTER SCREENS, TABLETS & MOBILE DEVICES
WEB DEVELOPMENT & DESIGN
Corporate digital branding is essential even for a leading company like Prestige to reinforce their presence, and to attract more potential global brand partners to house under their umbrella.
Prestige Group of Companies is an established fragrance and cosmetics distribution company based in Singapore with regional presence in South East Asia.
From its inception in 1983, Prestige Products Distribution has become one of the leading distributors of a wide range of fragrances and cosmetics in the South East Asian markets from innumerable and renowned luxury brands around the globe.
Over the years, Prestige has built a strong distribution network and forged excellent relationships with its leading retailers backed by professional level of service, hospitality and passion for the business.
Prestige’s performance has resulted in substantial growth of not just the company but also its employees and brand distribution in the region. It’s extensive regional retail network comprises of over 400 retail stores and counters selling 84 brands of cosmetics and fragrances.
Communication through Branding
Successful branding creates a long-lasting digital footprint that promotes consumer loyalty and brand awareness. It is a holistic process that begins with the creation of a logo, extends to product packaging, and ensures a strong online presence, among others. Partner with us to communicate your brand to the world.