PROJECT: PLANT EXPLORER
The Flower Dome at Gardens By The Bay is the largest greenhouse in the world listed in the 2015 Guinness World Records. The Flower Dome conservatory is made up of 3,332 glass panels of 42 different shapes and sizes needed to cover the whole of 16,000m2 surface area of the dome. The Flower Dome is a home to a collection of plants from deserts all around the world. This is one of the key attractions visited by millions of locals and tourist from around the world.
In collaboration with Citrine Wireless, we were tasked to build an app “Plant Explorer” for Flower Dome to enhance the visitor’s’ experience. Plant Explorer aims to educate the visitors for all plants when they step into the Flower Dome. The app displays information of each plant to guide the visitors throughout the journey. In addition, the visitors would be able to continue with their interest in learning about the plant with the app after visiting.
Designete worked on planning the flow of the entire app, user interface (UI), user experience (UX), Plant Explorer logo, and design of all screens of the entire app. We worked closely with Citrine and the Gardens By The Bay marketing and research team in particular. We first created the wireframe to determine the flow and logistics of the project, followed by the logo, design concept, splash screens and all screens. Designete also assisted with the process of the development to ensure design interpretation of the app.
The Research Team of the Flower Dome, Gardens By The Bay, worked passionately in taking pictures of each plant and doing the write-up to ensure the app user is able to get all information of all plants in the app.
This is a project approved with funded with Singapore Tourist Board.
JOB SCOPE:
BRAND IDENTITY > LOGO DESIGN > DESIGN CONCEPT >USER INTERFACE UI > USER EXCHANGE UX > WIREFRAME
PLATFORM:
IOS & ANDRIOD
APP BRAND IDENTITY
APP & WEB DEVELOPMENT & DESIGN
Digital Branding
One would be amazed by the spectacular of flowers and plants from Mediterranean and semi-arid regions upon stepping into the Flower Dome, largest greenhouse in the world. Plant Explorer app is meant to enhance visitor experience by allowing visitor to learn more about each plants. The plants can be filter zone within the dome, growth from, by family name and scientific name.
Visitors can continue to learn about all plants at the gallery section of the app upon leaving the Flower Dome.
FLOWER DOME @ GARDENS BY THE BAY
Enter a world of perpetual spring, where unique plants bloom in an every changing display of flowers. Discover pants from the Mediterranean and semi-arid subtropical regions. Now get ready to be amazed by the nature. Step into the Flower Dome, and you will be standing in aw of nature. Spectacular and innovative in design, it is one of the icons of Bay South Garden. The Flower Dome replicates the cool-dry climate of Mediterranean regions like South Africa, Calfornia and parts of Spain and Italy. Home to a collection of plants from deserts all over the world, it showcased the adaptions of plants to arid environments. Stop and smell the flowers in the colourful changing display of the Flower Field, which reflects different seasons, festivals and themes.
*The above is extracted from Plant Explorer app.
http://www.gardensbythebay.com.sg/en/attractions/flower-dome/visitor-information.html
Communication through Branding
Successful branding creates a long-lasting digital footprint that promotes consumer loyalty and brand awareness. It is a holistic process that begins with the creation of a logo, extends to product packaging, and ensures a strong online presence, among others. Partner with us to communicate your brand to the world.
