PROJECT: THEO10(R)
Theo10® is an exceptional range of skincare products created from 100% natural ingredients sourced from around the world. It has been especially developed with your needs in mind. It contains beeswax (harvested from Italian bees) as the base for the creams, American peppermint essential oil (air-flown in to preserve its efficacy) and Indian neem oil (Cold pressed to ensure highest yield of beneficial components).
The purpose of the project is to assist Theo10 in differentiating the brand in the highly competitive market locally and in overseas markets. This will enable long-term sustainability and growth of the business locally and internationally.
We are positive that effective branding in aligning all communication touch-points
will help THEO10® increase brand awareness in the industry.
Current Product range includes:
Skin, Heat, Repel, Eczema, Original, Original Plus
Designete was also assigned to develop a brand line extension for Traveller, and Premium packaging for the Infant Market in Thailand.
The revamped website and new packaging were launched in September 2016. Due to the “ZIKA” epidemic at that time, Theo10 products, especially REPEL, became one of the hottest products in town.
The new packaging certainly stands out despite many brands out there hoping to get a big market share of the market at that time. Theo10 REPEL became the most preferred repellent in the market. It was a big hit due to the 100% natural ingredients, certified organic ingredients, the fact it was safe for pregnant ladies and infants who were aged 3 months plus. The new product packaging appeals to both the young and old audience.
BBC, CNN, Stratits Time, Lianher Wan Boa, Xin Ming, Kwong Wah were busy conducting interviews with Theodore Khng, the founder of THEO10 regarding the star product REPEL.
JOB SCOPE:
REVAMPED > CORPORATE BRAND IDENTITY > PACKAGING DESIGN > POSTER DESIGN > BROCHURE DESIGN > BUSINESS CARD DESIGN > WEB DESIGN & DEVELOPMENT > E COMMERCE > PRODUCT SHOOTING > COPY WRITING > DATA ENTRY
PLATFORM:
PSD > HTML > WORDPRESS > CONTENT MANAGEMENT WEBSITE > RESPONSIVE TO FIT ALL COMPUTER SCREENS, TABLETS & MOBILE DEVICES
BRAND IDENTITY
WEB DEVELOPMENT & DESIGN
E-STORE
Digital Branding
The newly launched online stores with new brand banners, product packaging, new copywriting, etc. tells a good story about the brand and its brands history. Theo10 received incredible sales on a daily basis that company never had before.
THEO10(R)
At Theo10® Pte. Ltd., we believe in our philosophy of promoting only 100% natural products. ‘Theo’ symbolizes ‘natural-ness’; the simplicity and effectiveness of using natural ingredients. In today’s day and age, rapid advancements in technology can create many achievements and success; however, some of these may come with side effects and a price to pay. The realization and combination of certain natural ingredients yields great benefits; which makes us treasure and appreciate the healthy, raw efficacy of herbs and their essential oils.
The number ‘10’ represents perfection in its raw and innocent sense. There are millions of different herbs and even more species that sprout from each herb to beget many combinations of uses and values. Although the period of trials and tribulations can be very trying for all of us at Theo10®, the number ‘10’ served as an inspiration and a constant reminder that Theo10® products would not only be for personal usage, but families and strangers alike would benefit from using them.
Featured on The Straits Time, BBC, CNN, Lianhe Wanbao, Singapore Tatler
Communication through Branding
Successful branding creates a long-lasting digital footprint that promotes consumer loyalty and brand awareness. It is a holistic process that begins with the creation of a logo, extends to product packaging, and ensures a strong online presence, among others. Partner with us to communicate your brand to the world.
